China’s “Comfort Class” | The Bling Dynasty, National Geographic Magazine: Wants to be the Google of China | Beijing, China

There is a new phenomenon breaking through the “factory of the world” culture of China. New businesses cater to the newly wealthy Chinese, so instead of ‘B to B,’ these businesses are ‘C to C’ (Copy to China). The idea is to find something that is working spectacularly well in the U.S. or Europe and then import it for newly wealthy Chinese consumers. wants to be the Google of China and was one of the main sponsors of the Beijing Summer Olympics. Personalization of cubicles goes a little over the top, and I noticed that the workspaces that had American fast food wrappers and liter bottles of Coke also had some of the first overweight Chinese I had seen working in them.

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