China’s “Comfort Class” | The Bling Dynasty, National Geographic Magazine: Wants to be the Facebook of China | Shanghai, China

At they have a climbing wall and the CEO’s computer (that was used to found the company) is embedded partially into the wall of the conference room. Many complicated equations are worked out with markers on the glass walls of the manager’s offices. These employees work in a faux-silicon-valley atmosphere. Eyou wants to bring Facebook to China, which brings up some serious issues. Facebook is based on knowing and trusting your community of friends. But many Chinese only feel comfortable using pseudonyms and eyou forces them to be who they are when they talk about issues with their parents, girlfriends or boyfriends.