China’s “Comfort Class” | The Bling Dynasty, National Geographic Magazine: Street Scene, East Nanjing Road | Shanghai, China

In 2008, Guangzhou Daily said forty five percent of urban Chinese are at health risk due to stress. This “inner heat” has physical symptoms. The Chinese have accomplished in 10 years what the U.S. did in 50. Our history, fast forward times five, applies to China’s infrastructure, housing, factories, service industries, and STRESS, is what the newly wealthy “comfort class” in China is dealing with. Companies like Avon or Wrigley define this comfort class as those earning between $400 and $4,000 a month and these are the preferred consumers. 

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