China’s “Comfort Class” | The Bling Dynasty, National Geographic Magazine: McDonalds Enters the Chinese Food Culture | Guangzhou, China

The Chinese food culture has been finely tuned for 3,000 years. But when a fast food culture is adopted, Chinese become overweight unlike traditional Chinese practicing customary Chinese eating habits. Chinese growth has accomplished in 10 years what the U.S. did in 50. Our history, fast forward times five, applied to China’s infrastructure, housing, factories, service industries, and stress, is affects the newly wealthy “Comfort Class” in China. Forty-five percent of urban Chinese are at health risk due to stress. They call it “inner heat,” and most Chuppies can cite the physical symptoms. Companies like Avon or Wrigley define and target the comfort class as those earning between $400 and $4,000 a month.

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