The Chinese food culture has been finely tuned for 3,000 years and has done well by this group. When we export our crappy fast food culture and they adopt it they become overweight compared to traditional Chinese with traditional Chinese eating habits. The Chinese have accomplished in 10 years what the U.S. did in 50. Our history, fast forward times five, applied to China’s infrastructure, housing, factories, service industries, and stress, is what the newly wealthy “Comfort Class” in China is dealing with. Forty-five percent of urban Chinese are at health risk due to stress. They call it “inner heat” and most Chuppies can cite the physical symptoms. Companies like Avon or Wrigley define the comfort class as those earning between $400 and $4,000 a month—these are the folks companies want to sell stuff to.
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